HS Curriculum
:: CEO
Challenge ::
Would your
students like to develop entrepreneurial skills and learn how to use
their computer as a tool to start and run their own business? CEO
Challenge is a computer course that will give students the
opportunity to apply the tools available in Microsoft Office and the
Internet to build a business and provide them with a foundation in
basic business and computing principles to help prepare them for the
real business world. Students will develop a fictitious company
and take the necessary steps for start-up. The course Is divided
into 4 units which include:
|
Word Processing
:: develop
business and marketing plans for their company
:: apply
for credit with a bank
:: create a
bio for company officers
:: research
competitors
:: use Mail
Merge to send thank you letters
|
evelop business and
marketing plans for their company
::
apply for credit with a bank
:: create
a bio for company officers
::
research competitors
:: use
Mail Merge to send thank you letters |
|
|
Desktop Publishing and Graphics
:: design a
company logo and brochure
:: create
letterhead and a portfolio cover
:: develop
print ads |
|
Spreadsheets, Databases and Internet
:: create a
budget for their company
:: develop
charts and graphs
:: develop a
consumer database
:: learn how
to invest in the stock market
:: conduct
proper on-line research |
|
Multimedia
:: create a
persuasive multi-image slide show using PowerPoint
:: create a
storyboard and multi-media slides
:: insert
pictures and tables
:: insert
sound and video
:: prepare and
deliver a presentation to the class |
|
rd Processing |
:: develop
business and marketing plans for their company
:: apply
for credit with a bank
:: create a
bio for company officers
:: research
competitors
:: use Mail
Merge to send thank you letters |
|
Desktop Publishing
and Graphics |
:: design a
company logo and brochure
:: create
letterhead and a portfolio cover
:: develop
print ads |
|
Spreadsheets, Databases
and Internet |
:: create a
budget for their company
:: develop
charts and graphs
:: develop
a consumer database
:: learn
how to invest in the stock market
:: conduct
proper on-line research |
|
Multimedia |
:: create a
persuasive multi-image slide show using PowerPoint
:: create a
storyboard and multi-media slides
:: insert
pictures and tables
:: insert
sound and video
:: prepare
and deliver a presentation to the class |
 ::
CEO
Marketing ::
CEO Marketing
is a one-semester computer course that will challenge students to
apply the major areas of technology in marketing a business. It
will also give students a foundation in basic advertising
principles. This course will be used as the next stage after the
CEO Challenge course.
On the first
day of class, students will create a fictitious business of their
choice. During the semester, students will be using Desktop
Publishing, Multimedia, Spreadsheets, the Internet, Graphics and
other computer tools to create various advertising and marketing
projects for their company.
Some of the
major projects they will be creating are: a full-page Magazine Ad;
a Billboard Ad; 30 and 60-second Commercials; and a home page for
their company’s Website. Creating a budget for their advertising
efforts is also part of the class. In addition, students will
conduct research to help them decide which advertising media would best
fit the needs of their company. CEO Marketing is designed to help
students create projects that can be used in the real business
world.
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BTE serves K-12 public
and private schools in California, Nevada and Arizona.
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